Welcome to XSeed

Why Choose Us?

Getting your first Customer is hard. Moving further towards bigger success is even harder, because you have too little idea what really impacts your performance. The result is that growing your Startup into a healthy Grown – up is a difficult and inefficient process with often very disappointing results. 

Geert Jan is an entrepreneur, academic researcher and lecturer over 20 years. He is responsible for our Research and Development and the originator of the AI and mathematical algorithms. Geert Jan is the author of several books and articles. 

So we thought, what if we can measure where you are on your journey from Startup to Scale – up to Grown – up, before Product Market Fit as well as after? What if we can make insightful the impact of past and future decisions, actions, errors or externalities on your journey’s progress? What if we can bring these insights to you? So you can be more certain about how to move forward, which way to pivot, or to stop altogether…..

Geoff is a seasoned entrepreneur, expert programmer and seasoned manager, of over 15 years. He is responsible for our Technology and the originator of the SaaS application. Geoff is active in several platforms to promote entrepreneurship across the European continent.


Welcome to XSeed and The Startup Project Europe™

Frank is a seasoned entrepreneur, business developer and board room advisor, of over 25 years. He is responsible for our Commerce and Operations. Frank is active in several platforms to promote entrepreneurship, across Europe, Asia and Africa.

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Johan Huizingalaan 763A

2nd Floor

1066 VH Amsterdam

The Netherlands

Geert Jan Beekman

+31 653 221446


Geoffrey Craps

+32 476 760325


Frank Zuure

+31 651 541377